Human beings seek novelty and many of us haven’t been getting much of it while stuck at home. You can help with that by posting and sending fun, engaging, meaningful content and offers.
Run contests and be sure to share the results. People love the opportunity to win fun stuff. Response time contests are always a hit. Radio stations have run these types of contests for years. For instance, send out a text message around 5pm on a weekday that says: the first 2 people to respond get a free large pizza.
Be funny. Humor sells even when it’s silly. For example: “Thank God it’s Fryday! We’re celebrating the end of a long work week with free fries with every burger all day today!” is more engaging than “Free fries with every burger all day today!”
Know your target audience and offer incentives that are meaningful for them. For example, if your target audience is families with young children, a “Kids under 10 eat free on Wnesdays” promotion will probably be more effective than a “Free pitcher of beer” promotion.
Tip #3: Engage Regularly
Something many small businesses struggle with is engaging their audience regularly. You can set up social mia accounts and communication tools, but if you don’t reach out to your audience regularly, you will lose them. Communicate regularly to make sure your restaurant is top of mind when it comes to dining out.
Create an itorial calendar
that is shar with anyone responsible for content on any channel. It might be something like this: On Wnesdays at noon, we post our nightly special on all channels. On Fridays at 3pm, we post our weekend events and specials on all channels.
Divide and delegate. Many small businesses don’t have the budget for a full time marketing person. Divide loyalty program content responsibility across multiple staff members. Perhaps the host or hostess is responsible for taking a photo of the blackboard with the weekend specials and posting it on instagram every Friday afternoon at the beginning of their shift, while the front of the house manager is responsible for coordinating an SMS bas Netherlands Mobile Number List response time contest on the 2nd Tuesday of each month.
Find hidden talent. Encourage your staff to share their ideas for engaging with your customers. You may have a budding artist, writer, photographer, or videographer that wants an opportunity to showcase their skills. Engage your staff to engage your audience.
Tip Promote. Promote. Promote.
You can hit every channel, craft compelling content, and post regularly, but if no one is subscrib, no one is engag. It’s very important that you regularly promote your customer loyalty program.
Cross channel promotion is key
Ideally, you want to engage the people in your target audience across multiple channels. So don’t forget to cross promote. For instance, post Netherlands Phone Number a call to action to subscribe to your text messaging channel on your Instagram. Offering an incentive is a great way to get people to take action, so something like this would work well.
“Text BURGER to 37373 to receive notifications about specials and events and a one-time 25% discount.”
Promote in house. Direct your staff to encourage customers to follow you on social mia, share their email address, or text in to join your SMS channel. You can even run a contest to encourage your staff to promote your program and track their results. Some text messaging platforms have built in functionality to support this sort of tracking.
Promote on packaging, menus, and table tents. Every print surface is an opportunity to get your audience to join your loyalty program. You don’t have to put every channel on every surface. Empathize with your customers and think about what action they might be willing to take at any point in their journey. For instance, if they are sitting at the table reading the menu, consider whether they are more likely to pull out their phone to join your text messaging channel or to go to your website and submit their email address.
