HTML title tags that are too long Keyword-filled title tags Title tags that are missing or contain generic content To improve readability and relevancy. Google may only show parts of titles that are too long, append the site name , or replace the title with another page element. To summarize: Google is rewriting more page titles after the update Google is making more use of other page elements, such as titles for generating Google shared some page titles Let’s look at some real-world examples. Example Here is how Google rewrites the title of one of our wiki articles: The HTML code for this page contains the following title tag: Title tag of our ftp wiki article But Google displays this title in the search results: Search snippet of our ftp article Google Replace the title tag with the page’s H1 title (“FTP (File Transfer Protocol)”) and append the website name.
We believe Google changed the title
Because the important term “File Transfer Protocol” is missing from the title. We saw a similar pattern in other rewritten titles: Title tags for our cms wiki articles Search snippets for our cms articles However, what shocked us most was that these title tags didn’t fit into any of the categories New Zealand Data Google describes. So there seem to be more reasons to rewrite page titles than the few examples mentioned in the Google Google shared some blog post. What are other reasons to rewrite page titles? A recent study by Moz found more reasons why page titles might be rewritten. For example, Google appears to be expanding page titles that are too short (in some cases, the additional text cannot be found on the page). Short Titles Extended by Google Source Another interesting result: Google appears to be modifying titles that contain superlatives or marketing language and replacing them with more neutral alternatives.
Superlatives Replaced Source
In addition to extreme cases of keyword stuffing, research has found that Google also rewrites. less important titles where multiple words are strung together. Google seems to be quite aggressive about such titles, even if they are not spammy or deceptive. Titles with multiple words strung together Google Cambodia Phone Number shared some were replaced in the source. Additionally, the study could replicate some of the ways Google describes rewriting titles. Titles that are too long are not simply truncated at the end, but shortened in more advanced ways, such as extracting the most Related Section. Long Titles Shorten Sources in a More Advanced Way In many cases, Google will append the site name or move its position in the title: Append Site Name Sources All in all, the changes seem to make sense, but for this one There was still a lot of critical reaction to the update.
