How to install Google Analytics 4 in WordPress

If you need to know the behavior of users who visit your website, blog, online store… The undisputed star at the moment is Google Analytics 4, one of the main web analytics tools on the market . The process and difficulty of installing Google Analytics 4 on each website may vary depending on the CMS used (WordPress, Drupal, Blogger, Prestashop, Magento, etc.) and also on the specific needs of the project at the measurement level. As of July 1, 2023, Universal Analytics properties will no longer process data, so we recommend working exclusively with GA4. Google Analytics 4 collects a multitude of metrics and dimensions by default thanks to enhanced measurement , we can also extract a greater amount of data on certain actions such as events , conversions or e-commerce.

Analytics Manager with your Google

METHODS TO INSTALL GOOGLE ANALYTICS 4 IN WORDPRESS In this post we will go over different ways to add Google Analytics 4 to WordPress . Before choosing one of the following methods, you must first create a “Property” and a “Data Stream”. Within Google Analytics 4 by following these simple steps: Sign in to Analytics Manager with your Google account. Create a “Property” (center column). If this is your first time accessing, you must first create an “Account” and then the “Property”. It is important to selec t the “Time Zone”. Create a “Data Flow” of type “Web”. Assign a name and website URL to Netherlands Phone Number Data get the “Measurement ID” starting with “G-“. Copy the measurement ID or the entire tracking code depending on the method you choose below: IMPORTANT: Next, you must choose only ONE of the following methods.

WordPress plugin repository

If you integrate tracking through several channels at once, the data sent to Google Analytics 4 could be duplicated. Method 1 «Plugin» Very easy It’s the quickest and easiest way to get started with Google Analytics 4. With over 3 million active Vietnam Phone Number List installations, Monster Insights is the most popular Google Analytics plugin for WordPress. Allowing you to set up GA4 in seconds with its easy-to-use setup wizard. If you’re not convinced, in the WordPress plugin repository. Uou’ll find hundreds of plugins to integrate Google Analytics into your website. Such as the official Site Kit by Google plugin . How to install Google Analytics 4 in WordPress Method 2 “Theme” Easy We increase the level of difficulty, but only a little.

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