What price should I charge or pay for an SEO service? What should be included in the SEO service package? These are very common questions. Let’s think about them together.
We received a question from a search engine optimization (SEO) service provider. They wanted our opinion on what would be the most appropriate price and offering for their SEO service.
This subject can be analyzed from the point of view of both those who provide and those who hire an SEO service.
This is an interesting and pertinent topic because there Ecuador Mobile Number List are many different ways in which service providers operate. Whether you are an individual consultant or part of a company team, the business model and the way you “package” your services can make or break your business.
Please note that pricing any product or service is always a complex task. It may take a long time for you to realize that you are working without profit, that your price is way better.
I always insist on one point: Time is money. Especially if the alternative is to do it yourself based on the “guesses” of those involved.
If you don’t have the opportunity to learn or have someone in-house who can do it, hire a good service and see the results come sooner.
With that in mind, let’s take a look at how SEO service providers typically charge for their services. We’ve come to the conclusion that there are six popular billing models that most SEOs use. They are:
Hourly consulting
This may not be the most common format, but it is the simplest to apply.
The work is based on how many hours it would take to Afghanistan Phone Number List complete a given task, with prices ranging from R$100.00 to R$1,000.00 per hour for reputable SEO services.
Contract or monthly settlements
This is perhaps the most popular model, where customers pay a pre-determined amount or sign a contract with monthly payments.
Due to the peculiarities of SEO services, results take between 4 and 6 months to start showing real results (and up to 12 months for highly competitive areas). Therefore, it is common to establish a minimum number of months for the strategies used to be effective.
It seems to me to be the fairest way, at least for a testing phase.
Payment for results (rankings or traffic)
This is also a common way for some websites that just want to rank well for a certain group of keywords or terms or reach pre-determined levels of traffic.
Companies usually define what positioning they want (position 1, or 2 or 3, or first page, for example) or a minimum amount of organic visits. Then, they pay a price for the SEO service when these levels are reached.
This type of pricing can cause problems, especially when tied tovisitation. Some safeguards must be applied, such as prohibiting the use of spam, counting only organic traffic from searches, among others.
