From the phone calls we learned what customers care about most: price, service, professionalism of craftsmen, safety and evidence of high-quality work, i.e. reviews. Based on this data, we We cleaned up the semantics, disabled expensive keywords and increased bids for effective word groups. We disabled the key set related to dental implants – this direction has a high eCPL cost, and due to limited budget we decided to keep only the “braces installation” direction and general queries such as “dentistry in Nizhny Novgorod”, “Children’s Dentist” etc. We replaced the text and title of the ad and calculated the most profitable offer for the target audience.
Reason there is Call tracking shows only one clinic in the city
There is no large-scale brand advertising throughout the city. During the testing phase, the price per wire in the “Dental” direction is 2048 RUR, and in the “X-ray” direction the Iraqi Telegraph Number Data price is 510 RUR. The average CPC is 79.5₽. The Call tracking shows Callibri report analyzes calls to determine the quality of requests without feedback from sales and looks for things that need tweaking. Snippet from EZHL’s Unified Lead Log report shows the key queries that brought customers to the site and also includes call logs. The distribution of requests during the first three months is as follows: 84.02% – phone calls, 15.98% – applications.
Optimized the campaign
Address two key requirements of your target audience: quality and price. For example, a price freeze – where service costs remain at 2022 levels. More promotional UK Phone Number offers and offers indicate the availability of European equipment and the work of leading doctors of the Nizhny Novgorod region. Adjusted CR increased 2% year over year. received by the company through your advertising Learn more Results After three months of work, the following indicators have improved: The total price of leads in the direction .
