Client Base with a Customer Loyalty Program
BY TEXTMARKS STAFF · PUBLISHED JUNE 27, 2020 · UPDATED JULY 14, 2020
There’s no doubt about it; the food and beverage industry has been hit hard in recent months. For a while, many areas limit restaurant service to take out only. As restrictions relax and people are once again dining out, customer loyalty programs are more important than ever to help struggling hospitality businesses rebuild their client base.
Customer loyalty programs help keep your customers engag with your business through information and incentives. Engag customers are far more likely to remember your restaurant when answering that always important, and often hotly debat, question: Where should we eat?
Use an Omni-channel Strategy
An omni channel approach is always best for a customer loyalty program as individuals have different communication preferences. But, there are important considerations for each. For instance, some channels have more subscription friction than others. It’s important to empathize with your customer. Imagine you see a flyer inviting you to join a customer loyalty program. How easy will it be for you to take the action ne? How motivat will you be if it requires several steps?
Email: This old standby just doesn’t get the engagement that other channels do. Why? There’s just too much of it. People’s inboxes are perpetually clogg and your emails will likely get lost in the noise. There is also serious subscription friction if people ne to go to your website and enter their email address to subscribe to receive your Bulgaria Phone Number List emails. It’s hard to imagine someone doing that.
Facebook: It’s gotten some bad press in recent years, but it is the largest social network. The bad news is that not everyone will see your posts unless you want to pay to post, and even then many people still won’t see them. This is another subscription friction situation because it takes some effort for people to log on to Facebook, find your page, and like it.
To be really successful on Twitter
You ne to use Twitter ads. And, again, there is subscription friction as people have to log on, search for your handle, and then follow you. Also, not everyone is a Twitter user. You might run into some generational adoption issues.
Instagram: Obviously, Instagram is THE APP for photos, and people love photos. Still, not everyone uses it. There’s some subscription Bulgaria Phone Number friction here too, but people may be more likely to do it for compelling visual content.
Text Messaging: This is arguably the lowest friction communication channel available. Everyone has text messaging, everyone knows how to use it, and it takes seconds to interact with your brand via text. There is no logging in, no searching, no getting lost in the noise, and everyone checks their texts.
