Don’t know how to create a Persona yet? In this article, I will explain the concept of Persona and, most importantly, you will understand the best way to apply it to your business!
If you own a business, you’ve probably heard the classic question: “Who is your target audience?” The reason is simple: before selling any product, you need to understand who your customer will be. This way, content production will be developed assertively, which makes it even easier to reach potential customers. To make the process even easier, the Persona technique is used.
What is a Persona?
A buyer persona is nothing more than the definition of a typical customer, who will. Constitute your target audience. It represents the ideal customer that your business is looking for. Imagine, you wouldn’t sell high heels to a middle-aged man, right? You need to identify your potential customer, use their own language and generate content that interests them. That’s why the persona emerges as one of the main techniques used to improve a company’s marketing strategies.
Is there a difference between Persona and Target Audience?
The target audience is determined based on demographic, socioeconomic and behavioral Pakistan Mobile Number List issues that build a broad profile of what would be the main attack point for a company’s Therefore, strategies. Currently. The market is more concerned with reaching a more specific audience, to find its hottest customers and ensure that their experience is the best possible. It is much more complicated to carry out a campaign for a large audience.
How to create a Persona?
To create your persona, you need to think like your customer. And if you don’t have any customers yet, do. The exercise based on the pattern that most reaches your Vietnam Phone Number List business (people who like your page. Comment on your posts, visit your website). There are countless ways to investigate who your persona would be, but the main one is very simple: TALK TO YOUR CUSTOMER! Get to know Therefore, their story, identify their pain points and the reasons why your business improves their lives. Oh, and you can also create a Therefore, form on Google , it’s super easy and free of charge. Explain that market research will help you understand them better and ensure that your service is as efficient as possible. TIPS FOR QUESTIONS TO COLLECT DATA
