Optimize Your Instagram Marketing with These Strategies

With millions of active users, among them some of the most popular brands and personalities, it has become a viable marketing tool that can become viral with the right strategy. After being integrated into Facebook, Instagram has gotten much bigger, which made a lot of big brands to take notice of its potential to capture the audience’s interest. The impact and importance of Instagram as a marketing tool have been well-stated, and there are a good number of ways you can make it work with your brand. Here are some of the most effective strategies you can use to optimize your brand’s Instagram account.

Take Advantage of Instagram Stories

A feature that allows users to post photos and short videos that last over a 24-hour period, Instagram Stories has now become the most used Singapore Phone Number Data feature in the platform. This helps keep users updated on current events and happenings of their fellow users. The current edition of Instagram stories has added features like polls, live video, GIFs, a “swipe up” feature, and more filter options that allow for more creativity. Numerous brands have taken notice of this wonderful feature and have used it to promote things such as upcoming and current events, new products, or important announcements. There are many examples of brands using stories as a part of their digital marketing strategies, such as Papa John’s and PlayStation.

Instagram Live Video

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The number of live video streaming platforms have increased over the years, with the likes of Facebook, YouTube, and Twitter all offering live Belarus Phone Number List video services to their users. Live on Instagram Upon starting, Instagram would notify the followers of your account, which helps increase the number of viewers who can interact with you, which can also help in spreading the word to their fellow users.  While it may be simple in design, Live on Instagram allows you to start live videos in an instant.

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