SEO vs SEM What is each one?

Although these two terms do not refer to the same thing, they have the same ultimate goal. This means that a website appears in the first positions on the results page of search engines such as Google or Bing. In turn, this increases the number of potential customers who visit that site. Search engine positioning In order to be able to compare these two techniques objectively. It is important to know their definitions and characteristics. Let’s start with SEO. What is SEO? It is a set of strategies to optimize your website to get free traffic from search engines and higher ranking in organic search results. These strategies are, in reality, very important because they try to adjust a website so that it meets the parameters most sought after by search engine algorithms.

Main components of SEO

To better understand this topic we must know that SEO is divided into: Technical The technical part of positioning strategies refers to the process of optimizing your website for the crawling and indexing phase. This ensures that search Dominican Republic Phone Number List engines crawl and index it without any problem. On the site (on page) These are a set of rules that apply directly to individual pages and content in order to optimize them for specific keywords. Some of the rules are: optimized, well-written titles (in H, H, etc.), good descriptions with the correct length, well-formatted URLs, alternative text for images, among others. Off site (off page) This strategy is based on obtaining references or links on other websites (backlinks). This increases the trustworthiness of your website in the eyes of search engines like Google or Bing.

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Search engine marketing (SEM)

There are many forms of marketing, but in the case at hand, we are going to focus on SEM. What is SEM? This strategy aims to increase visibility on search engines. Normally, organic traffic is obtained through Dominican Republic Phone Number List payments through PPC (Pay per click) advertising. Through PPC, you basically buy advertising space on search engine results pages. By making this payment, there is no longer a need to try to rank organically in one of the top positions through SEO. The most recognized advertising agency (of this type) is Google Adwords. Through it, you can get your ads to appear in Google search results. It is good to clarify that you do not pay a monthly amount, but rather you pay for each click that users make on your ads. Google is not the only search engine with PPC advertising, Bing and Yahoo have similar systems although not as successful.

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