Keyword research is one of the fundamental SEO practices and is usually the starting point of almost every important SEO strategy. The process of picking the right keywords for a website has been somewhat very simple and familiar over the past few years and involves simply entering a series of keywords and take a look at how statistically viable it would be, along with being relevant to what the website offers. However, with all of the updates that have been rolling out over the past year and the last few months, keyword research is looking to experience the most amount of changes this 2018. While most of the process remains the same, there is a good number of new elements that come into play which make the once simple process into something more elaborate than before.
The rise of voice search
Voice search and AI assistant have been around for a good number of years now, with the latest editions becoming more refined and complex than Vietnam Phone Number Data the earlier incarnations. While voice recognition software is still at its early growth, it is still apparent that voice search would be an important part of SEO in the near future.We have written about how voice search can help impact your SEO this 2018, and making use of it on inquiry related and exact search terms has the potential to get your webpage on top of search results. With AI assistants like Google Assistant, Alexa, Siri, and Bixby becoming a regular fixture in daily life, it would not be surprising to see voice search becoming an important pillar in your website’s SEO Strategy.
Mobile-first approach to search
Mobile optimization has been the name of the game for most websites due to the increasing number of internet users accessing websites through Austria Phone Number List their mobile devices. With updates like Google Speed, along with the increased integration of AMP into websites, optimizing your website for mobile is the best way to keep your website traffic steady, while also future-proofing it. If your website has not been optimized for mobile, we have a mobile optimization checklist that will guide you on what you need to do. This includes AMP plugin integration, loading speed optimization, and applying the responsive design. With more mobile-focused updates coming in the next few months integrating these features would help improve your website’s overall performance.
